Build with intention

Building is no longer the barrier. AI has made it easier than ever to go from idea to prototype. Yet good ideas are super rare. Where the Pareto rule once prevailed—80% effort, 20% idea—now innovation is on demand. What matters most is choosing what and how to build.

I work with founders to land on the "what" and provide a step-by-step way to get clarity, direction, and build a product that matters. Whether you’re at zero, pivoting, or ready to scale, there’s an idea made for you.

How it works

Start, stop, or jump in at any stage to help you take off. A modular mix-and-match framework that fits your founder journey. Turn uncertainty into momentum, one step at a time, and discover your next breakthrough idea to build.

1

Brainstorm

$150
1-hr focused call to clarify your real challenge and unlock new directions. Sometimes talking it through and fresh perspective is all that's needed.
Book now
2

Amplify Deck

$750
Already have ideas? I'll help you prioritize, refine, and validate up to 3 concepts. You’ll get a clear, actionable deck that'll help you know which idea to pursue and how to move forward with it.
Amp ideas
3

Idea Deck

$1200
Need ideas? I’ll develop up to 3 research-backed concepts tailored to you and the problem you're trying to solve. You’ll get a solid foundation and clear direction to kickstart your next venture.
Get ideas
4

Build Kit

$2500
A battle-tested PRD and technical framework tailored to your project. Includes clear guidelines, prompts, and infrastructure to help you launch, maintain, and scale. No vendor lock-in. You own it, end-to-end.
Get kit

Disclaimer: Great ideas require real connection—not just to the problem, but to who I'm building for. If, for any reason, there’s an alignment issue, I'll say "no" to protect both our interests. Sometimes it could also be a "not now," which simply means I don't have the capacity to take on your project. In both cases you'll get a full refund.

Working with Syd has been incredibly valuable. She asks the right questions, helps you reflect on your process, and challenges you to think more clearly about your ideas and how they translate into viable products. Her approach is thoughtful, practical, and especially helpful for founders seeking clarity, direction, and a way to move forward with confidence.
— Jennifer, Founder of Gritte